dm drugstores started offering customers a very special service back in 2007 – the Pharma Punkt. The system provides information on and allows ordering of over-the-counter or prescription medication, and allows customers to pick up orders once they are ready.
This existing system has proven successful for many years. Now Polygon has provided support in upgrading dm’s health product service. The first step was to thoroughly redesign the Pharma Punkt, then Polygon turned its eye to the navigation system. The shelf structure and the colour-coded shelf partitions make it easy for customers to find their way through the variety of different product groups in the stores, helping them locate the items they are looking for much faster.
The new Pharma Punkt (second-generation) is no longer a fixture that merely partitions the sales space; now it is fully integrated as a user-friendly feature in the health product section. Its curvaceous form ensures nevertheless that it is immediately eye-catching. The two sides protruding frontwards act as a privacy shield and provide the necessary discretion.
As far back as the design phase of the Pharma Punkt, serviceability was a key factor. All employees are able to handle simple maintenance such as replacing paper rolls. All that is necessary to complete this action is to pull the Pharma Punkt out from its position. Naturally, though, dm drugstores still call on Polygon to complete more complex services.
Besides development, manufacture and service, Polygon also handled the entire rollout of over 1,500 systems throughout Germany on behalf of the dm drugstores. But the rollout involved more than just delivering the systems. A special lifting device means it only takes one person to assemble and activate the new Pharma Punkt. The old Pharma Punkt terminals were dismantled at the same time and taken for recycling on the packaging used for delivery. Before this happened, though, sensitive components such as hard drives were removed for certified destruction in accordance data privacy laws.
The first dm drugstore opened in Karlsruhe back in 1973. Now, dm operates roughly 2,900 stores in twelve European countries. Almost 50,000 employees – roughly 34,000 in Germany – work in the European dm drugstores, turning each visit into a shopping experience. A survey conducted by the magazine Wirtschaftsblatt in January 2013 listed the company in 21st place in a ranking of the 500 largest family-owned firms.